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The GSMA mWomen Program announces the launch of the mWomen BOP (Base of the Pyramid) App Challenge, sponsored by Vodafone.

This exciting challenge aims to leverage the significant demand for innovative App design and provide original and fresh customised App solutions targeted at the specific needs of women in developing countries.

This global challenge is two tiered: Tier 1 will be an App for a low-­-end device or feature phone and Tier 2 will be an App for Smart Phones.

The winners will be announced at the 2011 GSMA Mobile World Congress, the mobile industry’s premier event, hosted in Barcelona, at the official awards ceremony on Tuesday 15th February 2011.

The prize will include:

• $10,000 USD to the winner of each tier, cash prize provided by Vodafone;
• Entrance for one team member of each winning tier to collect prize at GSMA Mobile World Congress 2011, as well as flight and accommodation;
• Opportunity to showcase the winning App at the mWomen Seminar at GSMA Mobile World Congress;
• Opportunity to showcase the winning App at the next mWomen working group of 20 mobile operators; and
• Exclusive access to Frog Design a leading innovation and design company.

Click here for more information and details about how to enter.