Blog - Tag: marketing

Getting your app in front of users, converting visibility into downloads, and converting downloads into revenue, is an increasingly complicated trick to pull off.

Both stores and apps have rapidly proliferated. What used to be a problem of availability (if you weren't "on the deck" there was nowhere else to go) is now a problem of visibility (you're in the store, but no one is finding you).

To get you started we’ve created an article that pulls together some basic advice for app developers on why you should be marketing your app. Read the full article here ...