Blog - Tag: privacy

This week the GSMA announced a new set of Mobile Application Privacy Guidelines to help developers design privacy into their apps. Vodafone helped create these and we have committed to implementing them for all new own-branded apps in the next 6 months. A number of other major mobile operators have committed to implementing them – see the press release with supporting statements from the companies.

We know our customers care about their privacy. Take a quick look at this infographic. And we hear from many developers who are looking for help in navigating this difficult area. These guidelines are an important ...

The GSMA (the organization that represents mobile network operators worldwide, including Vodafone) recently published a summary of research that it commissioned on user perspectives on mobile privacy. The aim of the research was to improve our knowledge of the public’s perceptions of mobile privacy and the extent to which privacy concerns may inhibit the uptake of mobile services and applications, including new offerings such as location-based services. The project’s methodology involved face-to-face and telephone interviews and a large-scale online survey, including people in the UK, Singapore, and Spain. In total, over 4,000 people participated. The study’s ...

All the headlines recently show that mobile network and smartphone privacy are a very hot topic (for a taste, see this latest furore over Apple’s collection of location data). Increased attention from regulators, advocates, the press and our customers is creating the perfect storm for privacy in the mobile ecosystem. To help stay on top of it all, our industry association GSMA has been working over the last year (with Vodafone’s strong support) to create a mobile privacy framework: the Mobile Privacy Initiative.

What’s happening in mobile privacy?

As part of the MPI, GSMA has released Privacy ...