AnalyticsVodafone Analytics helps businesses harness data for informed decision-making. By using Big Data and analysing telecommunications data and user behaviour, it delivers actionable insights and forecasts, enabling greater efficiency and strategic planning.
Understand your audience
Gain a deeper understanding of your customers’ needs for more effective engagement
Make data-driven decisions
Make the right choices by underpinning your decisions with real-life data
Save costs
Enhance operational efficiency to lower costs and improve service reliability
Ready for the future
Stay ahead of the competition by harnessing innovative, real-time data insights
Vodafone Analytics strategically empowers retailers to expand and optimise their store operations with data-driven insights. By analysing:
The platform can help identify trends to optimize in-store experiences, improve product placements and promotional strategies, and boost sales. Its comprehensive approach equips businesses to make informed, strategic decisions that maximise efficiency and return on investment.
Vodafone Analytics provides real estate businesses with powerful insights to help them make data-driven decisions. By analysing:
the platform allows investors and developers to identify high-potential locations for residential and commercial developments, enabling well-informed choices on acquisitions, pricing, and market positioning.
Vodafone Analytics helps businesses in the logistics and distribution industry harness the power of Big Data to improve operations and meet customer needs efficiently. By analysing:
the platform provides actionable insights that allow companies to understand consumption patterns, adapt to demand fluctuations, and plan their supply chains effectively. This ensures targeted product distribution and demand-responsive operations, leading to more streamlined logistics and improved service delivery.
Vodafone Analytics provides public sector organisations with powerful insights to create more innovative, more efficient cities. By analysing:
the platform helps organisations optimise public transport, manage infrastructure, and reduce pollution. Insights also enable better emergency service deployment by predicting future influxes and ensuring appropriate staffing. Additionally, Vodafone Analytics supports effective event planning by identifying tourism trends and assessing the impact of investments in tourism initiatives.
Vodafone Analytics empowers businesses in the outdoor media trade to run more targeted and effective advertising campaigns. By analysing:
the platform helps identify where key audiences can be targeted, providing cost efficiency and ensuring ads reach the right people in the right places. Geomarketing capabilities further allow campaigns to be tailored to specific geographic segments, maximising return on investment.
Vodafone Analytics helps businesses in the insurance industry leverage data to refine strategies and improve customer insights. By analysing:
the platform assists insurers in predicting customer behaviours linked to buying or renewing policies, shaping new or enhanced offerings, and understanding road network density and speed that customers are likely to use.
International real estate consultancy JLL uses Big Data to support customers in making property investment decisions.
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See Vodafone Analytics in action with Niru Nagarajah, Data Scientist.
Vodafone Business SD-WAN and Analytics helped Coin connect stores across digital and physical channels and tailor their offers to customer needs.
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