Analytics | Vodafone Developer Marketplace

With Analytics you will...

Understand your audience

Gain a deeper understanding of your customers’ needs for more effective engagement.

Make data-driven decisions

Take informed actions by underpinning your decisions with real-life data.

Streamline operations

Enhance operational efficiency to lower costs and improve service reliability.

Be ready for the future

Stay ahead of the competition by harnessing innovative, real-time data insights.

Use cases

Select the topic

Retail

Elevate Retail Strategy

Vodafone Analytics strategically empowers retailers to expand and optimise their store operations with data-driven insights. By analysing:

mobility patterns,
visitor profiles,
frequency and duration of visits,
current and historical data,
in-store expediencies,

The platform can help identify trends to optimize in-store experiences, improve product placements and promotional strategies, and boost sales. Its comprehensive approach equips businesses to make informed, strategic decisions that maximise efficiency and return on investment.

Strategic location selection
Enchanced Customer Insights
Maximized Marketing Impact

Real Estate

Refine Real Estate Decisions

Vodafone Analytics provides real estate businesses with powerful insights to help them make data-driven decisions. By analysing:

current and historical data,
number of people walking by,
visitor profiles,
peak times,
diversity of businesses in the area,

the platform allows investors and developers to identify high-potential locations for residential and commercial developments, enabling well-informed choices on acquisitions, pricing, and market positioning.

Data-Driven Investment Decisions
Competetive Property Pricing
Strategic Marketing Positioning

Logistics and Distribution

Optimise Logistics and Distribution

Vodafone Analytics helps businesses in the logistics and distribution industry harness the power of Big Data to improve operations and meet customer needs efficiently. By analysing:

average journey time,
origin-destination analysis,
insight tino busy roads for distribution routes,
demographics in the target location,
historical footfall,
seasonal demand peaks,

the platform provides actionable insights that allow companies to understand consumption patterns, adapt to demand fluctuations, and plan their supply chains effectively. This ensures targeted product distribution and demand-responsive operations, leading to more streamlined logistics and improved service delivery.

Enhanced Supply Chain Planning
Targeted Product Distribution
Demand-Responsive Operations

Public Sector

Enhance Public Sector Services

Vodafone Analytics provides public sector organisations with powerful insights to create more innovative, more efficient cities. By analysing:

routes taken across a city,
peak visitor times during the year,
journey times,
popular city destinations,
tourist profile and origin,
crowd monitoring,

the platform helps organisations optimise public transport, manage infrastructure, and reduce pollution. Insights also enable better emergency service deployment by predicting future influxes and ensuring appropriate staffing. Additionally, Vodafone Analytics supports effective event planning by identifying tourism trends and assessing the impact of investments in tourism initiatives.

Smarter City Planning
Optimised Emergency Services
Effective Tourism Management

Outdoor Media

Maximise Impact in Outdoor Media Campaigns

Vodafone Analytics empowers businesses in the outdoor media trade to run more targeted and effective advertising campaigns. By analysing:

audience profile and origin,
commuter data,
most frequented times of day/week,
unique impressions,
media viewers,
duration of audience attention,

the platform helps identify where key audiences can be targeted, providing cost efficiency and ensuring ads reach the right people in the right places. Geomarketing capabilities further allow campaigns to be tailored to specific geographic segments, maximising return on investment.

Targeted Campaign Delivery
Improved Cost Efficiency
Optimised Return on Investment

Insurance

Optimise Insurance Strategies

Vodafone Analytics helps businesses in the insurance industry leverage data to refine strategies and improve customer insights. By analysing:

traffic levels and driving information,
occupancy rate by area,
visitor profile and frequency of visits,
proportion of commuters vs. work-from-home individuals,
resident profile,
commuting distance, time, and destination,

the platform assists insurers in predicting customer behaviours linked to buying or renewing policies, shaping new or enhanced offerings, and understanding road network density and speed that customers are likely to use.