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  • Analytics
Available in
  • UK

Free Location Dataset

Vodafone Analytics data containing the monthly footfall count of unique visitors to a major European city. The starter dataset is provided in industry-standard export format to ensure compatibility with most common software packages.

 

File Information

Details of the available data file:

File Name footfall-measures_20240701_20240731_starter.csv
File Size 60.8 MB
File Release Date March 2025
Location of Data London
Date of Data July 2024

 

How to Access the Data

The following guide explains how to request access and download the free dataset directly through Developer Marketplace:

  1. First, register and create a free developer account that unlocks access to the live data. Instruction on how to register and validate your company is available in the Get Started guide.
  2. Once you have successfully registered and completed company validation, login to the portal and access the My Apps menu from the top-level navigation bar.

      My Apps menu image
     
  3. Click the Production data tab to start the process to request access to the data file. If the Request Production Data button is not active, please check your company validation has been successfully completed. 
  4. Select Request Production Data and complete the multi-step form to apply for access the live data file.
  5. Based on the information provided, we will assess your application and either provide immediate access to the data or put you in-touch with one of our team to further assess the application.
  6. Once successful, a one-time download link will be provided to the production data file. This link will be active for 7 days.
  7. We will periodically refresh the file with a more recent dataset. Please follow the Request Production Data process to gain access to new data file, your details will be pre-populated from your previous request.

 

Using the Data

Our informative blog post contains code snippets and worked examples on how to use the data further:

Breaking Down the Analytics Starter Dataset - Part 1

In this guide, we'll demonstrate how to quickly visualise and interpret a dataset generated by Vodafone based on the network usage of its customers. By exploring this example, you'll see the powerful insights that can be derived from data produced by our advanced analytics tools.

 

Data Dictionary

Description of the headings contained within the dataset:

Field Name Field Description
dst_id A unique identifier for a particular area.
dst_unit Indicates the unit of the method used to index map tiles. In this dataset's particular case, it is QK17, indicating quadkey 17.
measure_name Is the unit of measurement utilised. Here it is "unique_visitors", meaning that if a device enters a particular area multiple times, it is only counted once.
time_aggregation Period under which the measurement was made. The starter dataset contains measurements for July 2024.
measure_value The value measured at the period of time indicated by the time_agreggation in the dst_id area.

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